The NRC Healthcare Market Guide study is the most comprehensive, consumer reported assessment of hospitals, health plans, and health systems in the industry. Healthcare Market Guide products include:

  Healthcare Market Guide Online-NRC Healthcare Market Guide research results in an easy-to-use Web format.  
  Internet Report-a summary of healthcare Web site usage, desired hospital Web site features, and name-specific consumer preference for hospital Web sites in your market.  
  Product Line Preference Report-a detailed profile of consumers who prefer your facility and consumers who have no established hospital preference, for any one of nineteen product lines.

With Risk Comes Reward: New Models on Propensity and Risk Can Drive Smarter Marketing Campaigns
Lincoln, Neb. - Ticker has partnered with long-time collaborator BVK to help crack the code on every healthcare marketer's dilemma: increasing ROI. Together their goal was to understand further an issue that can be slippery and find tangible tools to solve sagging ROI for hospital clients.
National Research Corporation Names Top Hospitals
Lincoln, Neb. National Research Corporation (NRC) is pleased to publicly recognize the nations top hospitals as 2009/2010 Consumer Choice Award winners. The award identifies hospitals which healthcare consumers have chosen as having the highest quality and image in over 300 markets throughout the U.S.  This is the fourteenth year NRC has awarded hospitals whose consumers have recognized them for providing quality healthcare services.
Impatient Patients: Outmigration Always a Concern for Hospitals
Lincoln, Neb. Losing customers is something every business worries about.  Hospitals, though not always thought of as business entities in the conventional sense, can be grouped into this same category when the topic of patient outmigration arrives at the table.  Hospitals and health systems are faced with the struggle of sustaining themselves and bringing in new business just the same as a restaurant or department store. 

Consumer Choice Award

For 14 years, National Research Corporation has presented annually the Consumer Choice Awards for the most-preferred hospitals on quality and image in more than 300 U.S. Markets.