The NRC Healthcare Market Guide study is the most comprehensive, consumer reported assessment of hospitals, health plans, and health systems in the industry. Healthcare Market Guide products include:

  Healthcare Market Guide Online-NRC Healthcare Market Guide research results in an easy-to-use Web format.  
  Internet Report-a summary of healthcare Web site usage, desired hospital Web site features, and name-specific consumer preference for hospital Web sites in your market.  
  Product Line Preference Report-a detailed profile of consumers who prefer your facility and consumers who have no established hospital preference, for any one of nineteen product lines.

Lincoln, Neb. Losing customers is something every business worries about.  Hospitals, though not always thought of as business entities in the conventional sense, can be grouped into this same category when the topic of patient outmigration arrives at the table.  Hospitals and health systems are faced with the struggle of sustaining themselves and bringing in new business just the same as a restaurant or department store. 
Lincoln, Neb. Even five years ago, the thought of hopping on the internet to make decisions about your personal healthcare seemed progressive if not foreign to most. Now, online trends are showing that using the internet to find healthcare information has become the norm. According to National Research and the Healthcare Market Guide (HCMG) survey, 4 out of 10 Americans are using the internet to find information about healthcare. Thats up from an average of only 1 in 10 in 2001 and demonstrates that e-health activity is surging.
Lincoln, Neb. National Research Corporation (NRC) is pleased to publicly recognize the nations top hospitals as 2007/08 Consumer Choice Award winners. The award identifies hospitals which healthcare consumers have chosen as having the highest quality and image in over 190 markets throughout the U.S.  This is the twelfth year NRC has awarded hospitals whose consumers have recognized them for providing quality healthcare services.

Consumer Choice Award

For 12 years, National Research Corporation has presented annually the Consumer Choice Awards for the most-preferred hospitals on quality and image in more than 190 U.S. Markets.