Ticker is the largest online healthcare survey in the US - polling 270,000 consumers in over 250 markets on their opinions and behaviors every year. Ticker is a pathway for hospital leaders and strategists to access immediate information about the consumers in their markets, including those consumer's preferences, health risks, advertising recall, and perception of hospital brands. Ticker is built from a robust survey of over 200 questions and has over 20 years of survey experience in the books. Ticker is the answer for hospitals looking to validate or optimize their strategy and spend.

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Ticker's complete advertising testing solution.
Drawing from a combination of quantitative and qualitative consumer feedback, AdVoice can thoroughly pre-test creative concepts before they launch. AdVoice also polls consumers on the advertising they see each month, with over 20 questions measuring advertising effectiveness. Does an ad break through? Is it persuasive? Is it clearly branded? AdVoice can answer these questions and help Ticker clients understand the potential of their advertising dollars before they are spent. Advertising pre-testing and measurement can be valuable in managing internal expectations, including internal staff, ad agency personnel, and leadership. Ticker clients can use AdVoice throughout the year and develop benchmarks to ensure future campaigns measure up before they go live. The AdVoice process is simple and quick - only taking a few weeks - and feedback is provided in topline reports and visual decks. AdVoice deliverables show clients exactly what is working, and sometimes more importantly: what isn't working in their ads. Arming clients with this valuable knowledge before a campaign's run, instead of after it's done, is the key principle of AdVoice.

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Ticker's complete brand measurement narrative.
Built upon 30 years of hospital branding research, including NRC’s Consumer Decision Model, BrandArc is a pathway to understand how you are leveraging consumer awareness and converting patients into loyal advocates. Does your brand have positive or negative momentum? Do consumers think of you as a best friend or just an acquaintance? In consumers’ own minds, what makes your hospital unique and different? BrandArc can answer these questions and help Ticker clients measure their brand quickly and accurately. Through decks that our easy to read and share, BrandArc can provide immediate clarity to your brand’s performance anytime. The end result is a completely unique consumer-powered story of a hospital’s brand performance, aimed at helping Ticker clients gain immediate feedback whenever they need, on a subject that can be more than slippery. BrandArc is the answer for a new age of healthcare branding.

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Ticker’s Risk & Propensity Models, designed to increase the efficiency and effectiveness of hospital marketing campaigns by achieving a comparable return for less cost.
RPM can create more effective marketing by upping your conversation rate with spending an extra dime. In the new age of shrinking budgets, RPM can use Ticker’s existing consumer information to identify and target consumer segments for you. How does RPM find these consumers? Through demographic formulas that pull in consumer self reports for 26 chronic conditions and 21 preventative health behaviors. Ticker’s national sample of nearly 300,000 consumers validates the formula. With an accurate method to identify those at risk for a specific disease or those prone to a certain health behavior, RPM can become a crystal ball for future admits and a lifesaver for marketers trying to prove the ROI of their efforts.

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Ticker provides a wealth of information, but you don’t even need to log in to quickly access the metrics important to you.
Enter: the Ticker Dashboard. When you come aboard Ticker, you create a dashboard using only the metrics you want to see. Your dashboard can be tailored to your needs, including system facilities and competitors you would like to view. Information is seen monthly, quarterly, and yearly for a solid perspective on how your market is changing and how your hospital(s) are performing. Best of all, it’s sent to you monthly, so you never have to log in to see a clear view of your market.

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Personalized Questions are a feature of Ticker allowing clients to add their own questions to the core survey in their market.
Clients can enrich their membership by adding strategic questions that are viewable along with their Ticker information. Port over questions from another survey, or use Ticker’s PQ library to aid in formulating. Instead of multiple sources, Personalized Questions keep your research housed under one roof.

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Online Focus Groups and Bulletin Boards are features of Ticker aimed at re-contacting consumers and placing them in an online forum for qualitative feedback.
Focus Groups run 90 minutes and Online Bulletin Boards run 2-3 days. Focus Groups are online versions of your traditional focus group: a handful of participants providing top-of-mind answers to a variety of moderated questions. Bulletin Boards are more drawn out and allow up to 20 consumers the ability to sit and think about their answers over the course of hours or even days. Focus Groups deliver quick answers to burning questions and Bulletin Boards provide in-depth analysis on more complex topics.
Whether a Focus Group or Bulletin Board, you can uncover the Why behind your consumer’s opinions: why do consumers prefer my competitor? Why are consumers dissatisfied with their doctor? What makes a consumer switch loyalties between two hospitals? Save physical set-up costs and requirements, watch results from anywhere, and access immediate transcripts and top-line reporting.

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Ticker clients can generate an Executive Summary detailing important findings in any market, and they can do this anytime.
Similar to their monthly dashboard, the Executive Summary is an easy-to-read market audit that allows for quick feedback and smart perspective on hospital performance. The Executive Summary features Ticker’s patented Consumer Decision Model, the engine that has driven our consumer research since 1981. The Executive Summary is the signpost for any Ticker client who wishes to stay informed, but only has time for the facts.

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Ticker clients can generate a custom report on any of 17 different service lines.
Similar to the approach of the Executive Summary, Service Line reports provide immediate access to service-specific preference findings, including detailed information on consumer segments who prefer you, prefer the competition, or have no preference at all. Demographic breakdowns are also provided for any consumers in your local market. If you are like many Ticker clients, you drive most of your energy toward only a few service lines, and important information on your hospital’s focus and performance is waiting for you.

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Ticker clients have access to the Consumer Health Report, a topline view of community health in your market.
The Consumer Health Report can help you understand the chronic conditions and preventative health behaviors of consumers in your local market. It provides an answer to which hospital consumers believe has the best community programs and even which hospital provides the most to those unable to pay. Targeting a certain disease state? Planning a community health event? Look for additional information to back your Form 990 Schedule H filing? The Consumer Health Report can tell you how much value consumers place on your community needs programs.

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National Research Corporation names the nation’s top hospitals every year as Consumer Choice Award winners.
The award identifies hospitals in which healthcare consumers have chosen as having the highest quality and image in over 300 markets surveyed by Ticker. For the past 14 years, Consumer Choice has become one of a kind – embodying millions of local consumer perspectives on which hospital is the very best.

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